Shanghai Fangsuo Culture Center Public Culture Project is located at 1790 Bin Jiang Blvd, Pudong New Area, Shanghai, a traditional industrial shipyard which has been planned by the district government to be transformed to a new cultural and retail destination. Flanked by an OMA exhibition pavilion and a shipyard factory which was adaptively reused into a new conference center by Kengo Kuma, the new Shanghai Fangsuo Cultural Center will be a new cultural bookstore containing, themed zones of books and activity. Proprietary Fangsuo goods and activities of books, stationary, fashion, cafe, kitchen studios, gallery and theater, have been designed adjacent themed marketing tie-ups and retail collaborations throughout the 17,000m2 complex.
The design of the project was inspired by the historical memory of the industrial shipyard and the adjacent Haungpu river, the commerical lifeline to the development of Shanghai. OLI’s design was conceived as two ship hulls creating a spine of bookshelves with themed zones in the never used partially submerged core and shell building. The axial spine with a series of intermittent skylights and three main courtyards connected to flood locks abutting the river, connects the various programmed spaces on either side, allowing the visitors to wander through strategically placed openings and mezzanine bridges. The materials are mainly architectural color concrete, textured blackened steel and terrazzo with specially designed metal bookshelves inspired by ship elements. The East and West entrance canopies and the unique stair elements of the courtyards allowing multiple access points into the retail complex are also incorporated into the ship inspired design.